In a world of streaming playlists, some artists seem to have abandoned albums entirely. Instead, they just drop an endless succession of singles. But here are five reasons why I think album releases are still a valuable strategy for emerging and niche artists: 1. More PR opportunities Artists generally release numerous singles each year, but an album only every few years. Even modern fans raised on singles know that an album release is a big deal, so play it up! Releasing an album is the perfect excuse to go big on your marketing. 2. A way to mark your musical evolution An album is a new chapter in your musical journey. Look at the Wikipedia page of any artist with a deep discography, and you’ll see their career history marked by album releases. Albums are a major creative statement and a line of demarcation from your previous work—especially if you’ve only released singles up to now. 3. Higher visibility on streaming platforms Spotify, Apple Music and the other major streaming p...